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Matthew Kincaid, PhD, is the managing partner of Blue Rudder, a leadership development consultancy. His work has been published in multiple international scientific journals, and he has been featured in two widely distributed business textbooks. Dr. Kincaid has led the efforts of four start-up companies and worked as a strategic planning consultant for an array of Fortune 500 companies. Doug Crandall is the founding partner of Blue Rudder. He has led multiple units in the US Army, and spent time in operations at Amazon.com. For five years, Crandall taught Leadership, Advanced Leadership, and Leading Organizations through Change at West Point, where he won the Excellence in Teaching Award. He is the coauthor of two other books, Hope Unseen and Leadership Lessons from West Point, which have sold over 50,000 copies worldwide.