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Shaun Mooney is the publisher of football journal Leopold Method, and has contributed to the Guardian Australia. Previously, Shaun wrote articles on retail and small business marketing, which were syndicated across six countries. He has also co-authored two business books. John Stensholt is an award-winning journalist for the Australian Financial Review, and edits the BRW Rich list. His work has also appeared in the Age, the Sydney Morning Herald and the Financial Review Magazine.